Who will lead the brand strategy?
The City of Glendale Economic Development Division will lead the brand strategy.  The Economic Development staff will also reach out to include leaders from our business and homeowner communities, among other groups.
 
Why is branding important?
Community Branding is important because it is a reflection of the people, local destinations, and the community.  The brand for Glendale will be a unique experience that Glendale as a city offers. The community brand will set the framework and foundation for a comprehensive and long-term citywide marketing campaign to position Glendale as a premier destination for businesses, residents, and visitors.